E-commerce Perception within Small Businesses of Minority Communities

By S. Washah.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Although the research on IT within small businesses is plentiful, there is nearly no direct empirical IT research addressing the issue of e-commerce perception within Small Businesses of Minority Communities (SBMCs) which relates directly to the utilization of technologically-based systems and processes that enhance the efficiency and effectiveness of information in a variety of strategic and operational situations. The purpose of the research study is to explore the issues of e-commerce perception within SBMCs. The research intends to explore three main related issues: (a) under what conditions can e-commerce as a form of IT help increase (SBMCs) profitability? (b) the use of e-commerce as a form of IT, overall how would SBMCs perceive IT as a system that may increase (SBMCs) productivity which leads to profitability? (c) In SBMCs' own words, what are the potential obstacles that prevent SBMCs from utilizing IT? The research utilizes qualitative methodology to explore and understand the e-commerce perception situation within SBMCs. The rationale of this research is to explore e-commerce perception challenges and reasons for the challenges, identify preferred solutions and benefits reported by SBMC owners and managers, and also recognize the knowledge, programs, or assistance that must be in place to result in the integration of e-commerce within SBMCs.

Keywords: E-Commerce, Compliance, Information Technology (IT) or Information and Communication Technology (ICT), Information Technology (IT) Diffusion, Innovation, Intelligent Business Entity, Internalization, Minority Community, Organizational Change, Small Business

International Journal of Technology, Knowledge and Society, Volume 9, Issue 3, pp.49-62. Article: Print (Spiral Bound). Article: Electronic (PDF File; 490.786KB).

Dr. S. Washah

Adjunct Professor/Senior Consultant - IT Management, Ex-Chairperson - Department of Computer Science & Engineering, Adjunct professor for the Executive MBA (Information Systems and IT Management), and Computing Sciences, IT Management Senior Consultant – Global Advanced Tech., Fairleigh Dickinson University, New Jersey Institute of Technology, William Paterson University, Clifton, NJ, USA

Dr. S. Washah is an adjunct professor of Information Systems and Technology Management at Fairlegh Dickinson University (Global ad Executive MBA), College of Business Administration. He also has been teaching selected graduate and undergraduate IT courses at New Jersey’s Science and Technology University and William Paterson University. He earned his Ph.D. degree in Computer Science from Warren National University, 2003. He also, earned his Ph.D., organization management - specialization - IT management, at New Jersey Institute of Technology (NJIT) / Newark, NJ, then, completed at Capella University/Minneapolis, MN 2011. Also, Dr. Washah is an IT Management Senior Consultant – Global Advanced Tech. His research interests focus on technology adoption within small businesses and impact of social networking on the dynamic business environment. He is currently researching the issue of IT diffusion and practices in small businesses in the U.S.A.


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