The Integration of Mac Laboratory in the AB Mass Communication and AB Journalism Programs at the Lyceum of the Philippines University

By Renalyn Valdez.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The integration of Mac Laboratory in the Liberal Arts Program of Lyceum of the Phillipines University (LPU) aims to equip AB Mass Communication and AB Journalism students with technical skills to produce innovative and creative content, and effectively position them for employment in a wide range of multimedia industries. The integration includes digital technology and design, desktop publishing, design for industry, experimental design, advertising, and competitive design. The study looks at improvements (or lack thereof) in the AB Mass Communication and AB Journalism Programs with the integration of the Mac Laboratory in its courses and asks the question: How does the integration of the Mac Laboratory affect the AB Mass Communication and AB Journalism Programs in LPU in producing students proficient in digital applications? The study specifically asks: What Adobe and Mac applications are used by students in producing print and AVP materials? How much time do students spend using Mac Laboratory during their regular class schedule and outside the classroom in working towards class requirements? What is the students' level of technical proficiency in the use of these computer applications? How useful are these computer applications to students in producing print and broadcast materials? How relevant and important is Mac Laboratory integration in these programs? The study provides data on the strengths and weaknesses of Mac Laboratory integration into the curricula and will lead to improvements in the program. The study makes use of survey questionnaires that measure the research problems of the study: frequency of usage of Mac Laboratory, level of technical proficiency, usefulness, and the level of effectiveness of these applications. The survey contains nominal and ordinal questions which are tabulated using frequency distribution and a weighted mean. One of the salient findings of the study is that teachers play a crucial role in the effective implementation of the Mac Laboratory integration. Teachers who make use of Mac Lab produce students who are more proficient with digital applications compared to those who do not use Mac Lab.

Keywords: Integration, Mac Laboratory, Liberal Arts Program, Frequency of Usage, Technical Proficiency, Effectiveness, Adobe

International Journal of Technology, Knowledge and Society, Volume 8, Issue 6, pp.45-72. Article: Print (Spiral Bound). Article: Electronic (PDF File; 748.179KB).

Assoc. Prof. Renalyn Valdez

Chairperson, Department of Mass Communication, Journalism, and Multimedia Arts, Lyceum of the Philippines University, Manila, Philippines

Renalyn J. Valdez is the chair of the Mass Communication and Journalism Department of the Lyceum of the Philippines University in Intramuros, Manila. She is presently working towards her Ph.D. in communication at the University of the Philippines, Diliman, Quezon City, completed her Master’s degree in communication arts from Ateneo de Manila University, and graduated Cum Laude from Far Eastern University with an AB Mass Communication degree in 1998. She was a member of the Board of Trustees of the Philippine Association of Communication Educators from 2008 - 2010. She is at present a member of the Board of Trustees of Asian Congress for Media and Communication. Ms. Valdez has presented papers in a number of local and international conferences. Some of her research interests are in information communication technology, civic journalism, Filipino culture, cross-cultural communication, and social development. She has taught in De La Salle - College of Saint Benilde, Far Eastern University, FEU - East Asia College of Information Technology, and Pamantasan Lungsod ng Maynila.

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