The Effects of two Competing Predictors: Gratifications and Personality on Cellular and Household Telephone Use
This study examines the competing predictors of gratifications and personality traits on cellular and household telephone use.
||Mobile technology, Cellular telephone, Gratification, Personality, Landline telephone
International Journal of Technology, Knowledge and Society, Volume 1, Issue 5, pp.43-52.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.133MB).
Ann Hsieh is a Design Researcher
at Yahoo! She recently graduated from a research-based Master's program at Stanford University with a focus in
Learning, Design, and Technology.
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