The Effects of two Competing Predictors: Gratifications and Personality on Cellular and Household Telephone Use

By Ann Hsieh.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study examines the competing predictors of gratifications and personality traits on cellular and household telephone use.

Keywords: Mobile technology, Cellular telephone, Gratification, Personality, Landline telephone

International Journal of Technology, Knowledge and Society, Volume 1, Issue 5, pp.43-52. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.133MB).

Ms Ann Hsieh

Ann Hsieh is a Design Researcher at Yahoo! She recently graduated from a research-based Master's program at Stanford University with a focus in Learning, Design, and Technology.

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