The global entertainment landscape at the turn of the 21st century is multifaceted and complex, unveiling a mosaic of different themes in a contested media space. The unfolding technological evolutions, and in particular the Information and Communication Technology (ICT) revolution, are altering existing dynamics while shaping the contours and boundaries of the global mediascape. This essay analyzes the phenomenon of the “Digital Glocalization of Entertainment” and situates it within the evolving technological change ushered in by the ICT revolution: Successful media texts crossing national and cultural borders incorporate global, glocal and local elements, enriched by customized elements made possible by the new digital media environment. The ICT revolution is profoundly impacting the global entertainment landscape at multiple levels, modifying the content, the delivery platforms and the existing business models. Furthermore, the new technological environment has facilitated the introduction and the global rise of new entities, such as Google and Facebook, challenging existing competitive dynamics. In particular, the rise of the Digital Glocalization of Entertainment is introducing new paradigms of producing, distributing, and consuming entertainment content at a global level.
|Keywords:||Global Mediascape, Glocalization, ICT Revolution|
Clinical Assistant Professor, Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA
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