Evolving Technologies, Global Media, and Local Audiences

By Paolo Sigismondi.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The global entertainment landscape at the turn of the 21st century is multifaceted and complex, unveiling a mosaic of different themes in a contested media space. The unfolding technological evolutions, and in particular the Information and Communication Technology (ICT) revolution, are altering existing dynamics while shaping the contours and boundaries of the global mediascape. This essay analyzes the phenomenon of the “Digital Glocalization of Entertainment” and situates it within the evolving technological change ushered in by the ICT revolution: Successful media texts crossing national and cultural borders incorporate global, glocal and local elements, enriched by customized elements made possible by the new digital media environment. The ICT revolution is profoundly impacting the global entertainment landscape at multiple levels, modifying the content, the delivery platforms and the existing business models. Furthermore, the new technological environment has facilitated the introduction and the global rise of new entities, such as Google and Facebook, challenging existing competitive dynamics. In particular, the rise of the Digital Glocalization of Entertainment is introducing new paradigms of producing, distributing, and consuming entertainment content at a global level.

Keywords: Global Mediascape, Glocalization, ICT Revolution

International Journal of Technology, Knowledge and Society, Volume 8, Issue 5, pp.65-70. Article: Print (Spiral Bound). Article: Electronic (PDF File; 270.577KB).

Dr. Paolo Sigismondi

Clinical Assistant Professor, Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA

Paolo Sigismondi’s research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates and their impact on society. He graduated summa cum laude in Economics from LUISS University in Rome, Italy. At the University of Southern California he earned an MBA from the Marshall School of Business, a graduate certificate in Business of Entertainment from the School of Cinematic Arts, and an MA and a PhD from the Annenberg School for Communication & Journalism. He has more than a decade of work experience in the global media and entertainment industry. He held executive positions in two of Europe’s largest media holding companies, Mediaset and Telemontecarlo networks, and in the United States he worked at the world headquarters of Warner Bros. Entertainment, in its International Television Distribution division. He is the author of the book “The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape”, published by Springer Science + Business Media in their series “The Economics of Information, Communication, and Entertainment."

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