Understanding the Hegemonic Struggle between Mainstream Vs. Independent Forces: The Music Industry and Musicians in the Age of Social Media

By Hiesun Cecilia Suhr.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In the few years prior to 2009, there have been many shifts and turns in the recording industry, as newly rising technologies have become an integral part of our daily lives. Especially with the advent of social networking websites, tremendous changes have occurred in terms of political economy and in the convergence of major and independent music corporations, and of independent (indie), major and unsigned artists.
This paper examines the origin of the tension and compatibility that occurs between the mainstream and independent music industries; in doing so, it will also explore how this interrelationship has transitioned into the social media age, which provides the context for the competitive and collaborative activities of the mainstream music industry and independent musicians.

Keywords: Independent Label, Major Record Label, Musicians, Music Industry, Social Media

International Journal of Technology, Knowledge and Society, Volume 7, Issue 6, pp.123-136. Article: Print (Spiral Bound). Article: Electronic (PDF File; 771.455KB).

Hiesun Cecilia Suhr

Assistant Professor, Department of Communication, Miami University Hamilton, Hamilton, OH, USA

H. Cecilia Suhr is an Assistant Professor at Miami University Hamilton. Her research interests are social media, musicians and the music industry.


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