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Power and Persona: Constructing an Online Voice for Professionals

By Joyce P. Johnston.

Published by The International Journal of Technology, Knowledge and Society

Behind every online course, every assignment and academic home page lives an instructor whose online persona is an essential but generally unacknowledged part of the student experience. To construct his or her virtual identity, the teacher needs to consciously manipulate basic graphic design, define his or her level of institutional affiliation, model a desirable level of formality, determine the amount and type of virtual interaction with students, establish norms for civil behavior online and, finally, exhibit behaviors typical of a caring, involved instructor. This paper explores the importance of each of these activities while identifying resources outside of academic publishing, notably in graphic arts, web design and marketing, to assist in articulating an appropriate online persona.

International Journal of Technology, Knowledge and Society, Volume 7, Issue 2, pp.89-100. Article: Print (Spiral Bound). Article: Electronic (PDF File; 842.512KB).

Joyce P. Johnston

Adjunct Professor, English Department, College of Humanities and Social Sciences, George Mason University, Manassas, VA, USA