Power and Persona: Constructing an Online Voice for Professionals

By Joyce P. Johnston.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Behind every online course, every assignment and academic home page lives an instructor whose online persona is an essential but generally unacknowledged part of the student experience. To construct his or her virtual identity, the teacher needs to consciously manipulate basic graphic design, define his or her level of institutional affiliation, model a desirable level of formality, determine the amount and type of virtual interaction with students, establish norms for civil behavior online and, finally, exhibit behaviors typical of a caring, involved instructor. This paper explores the importance of each of these activities while identifying resources outside of academic publishing, notably in graphic arts, web design and marketing, to assist in articulating an appropriate online persona.

Keywords: Constructing Online Persona, Virtual Identity, Teacher-Student Relationship, Managerial Style, Management, Supervision, Virtual Identity, Social Networking, Avatar, Web Design, Tone, Diction, Syntax, Civility, Netiquette, Teacher-student Solidarity, Perceived Caring

International Journal of Technology, Knowledge and Society, Volume 7, Issue 2, pp.89-100. Article: Print (Spiral Bound). Article: Electronic (PDF File; 842.512KB).

Joyce P. Johnston

Adjunct Professor, English Department, College of Humanities and Social Sciences, George Mason University, Manassas, VA, USA

Joyce Johnston is a specialist in intellectual property and online instruction with 27 years in the English Dept. at George Mason University, Fairfax, VA, USA. Her most recent publication, “Power and Persona: Constructing an Online Voice for Professionals” is based on her presentation at the 2011 Technology, Knowledge and Society Conference in Bilbao. At George Mason, she is involved in a grant-funded task force to increase student scholarship by developing and piloting a multidisciplinary version of the university’s Advanced Composition and Research course targeted at juniors and seniors. She also teaches Research Methods and Design for the School of Recreation, Health and Tourism.


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