Two Degrees of Separation: Negative Evaluations of the People and Products Associated with Stigmatized Persons

By Stephen Rice, David Trafimow, Jamie Hughes and Gayle Hunt.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

A courtesy stigma is a negative evaluation of people who are associated with a stigmatized person. In the current paper, stigma by association is extended in two ways. In Study 1, previous research findings were replicated: participants were less likely to rate an associate of a stigma target as reliable and were less likely to hire him. In Study 2, these findings are extended. Specifically, participants tended to denigrate a stigmatized person’s work product. Finally, in Study 3, participants denigrated the work product of an associate of a stigma target. These results suggest that stigma can spread through at least two degrees of separation from a stigma target.

Keywords: Courtesy, Stigma, Programming, Contagion

International Journal of Technology, Knowledge and Society, Volume 7, Issue 2, pp.11-20. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1009.957KB).

Dr. Stephen Rice

Assistant Professor, Psychology, New Mexico State University, Las Cruces, NM, USA

Dr. David Trafimow

Professor, Psychology, New Mexico State University, Las Cruces, NM, USA

Jamie Hughes

Graduate Student, Psychology, New Mexico State University, Las Cruces, NM, USA

Gayle Hunt

Graduate Student, Psychology, New Mexico State University, Las Cruces, NM, USA

Gayle Hunt is currently a graduate student in Social Psychology at New Mexico State University. She received her B.A. in Psychology from New Mexico State University in 2009.

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