In a series of four studies we explored how symbolic contagion can occur in a virtual setting. Contagion occurs when an individual adopts a behavior, goal or emotion unintentionally and unconsciously. Participants were presented with situations depicting various virtual communication scenarios where a target individual adopted emotions, goals or behaviors from an acting individual. Additionally, participants were exposed to physical scenarios for a comparison of possible differences between environments. Study 1 sought to explore the basic possibilities for symbolic contagion to occur in a virtual environment. Study 2 was designed to verify that symbolic contagion in a virtual environment could occur in groups. Study 3 focused on goal contagion in a virtual gaming environment. Study 4 focused on the possibility for emotional contagion in a virtual environment. Results indicated that symbolic contagion occurs in various virtual environments. Additionally, contagion was at least as strong in virtual environments as in physical environments.
|Keywords:||Contagion, Internet, Symbolic, Environments|
Undergraduate Student, Psychology, New Mexico State University, New Mexico, USA
Assistant Professor, Psychology, New Mexico State University, Las Cruces, New Mexico, USA
Student, Psychology, New Mexico State University, Las Cruces, New Mexico, USA
There are currently no reviews of this product.Write a Review