This study finds that richly enhanced digital information products may be viewed by younger consumers as substantially innovative as compared with e-books, with marketing implications for practitioners. Richly enhanced digital information products may be able to command higher prices than e-books, and differences in consumer satisfaction, price perception, and adoption likelihood of digital information products are moderated by both the age and gender of the consumer. Younger consumers expect greater satisfaction from richly-enhanced multimedia digital textbooks, while older consumers expect greater satisfaction from e-books. Further, female consumers expect to pay significantly more than males for richly-enhanced digital textbooks.
|Keywords:||E-Book, Digital Information Product, Digital Textbook, Digital Book, Satisfaction, Adoption Likelihood, Price Perception, New Media, Interactivity|
Doctoral Student, Lubin School of Business, Pace University, Croton on Hudson, NY, USA
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