New Media Books: Can Innovation Pay?

By Colleen P. Kirk.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study finds that richly enhanced digital information products may be viewed by younger consumers as substantially innovative as compared with e-books, with marketing implications for practitioners. Richly enhanced digital information products may be able to command higher prices than e-books, and differences in consumer satisfaction, price perception, and adoption likelihood of digital information products are moderated by both the age and gender of the consumer. Younger consumers expect greater satisfaction from richly-enhanced multimedia digital textbooks, while older consumers expect greater satisfaction from e-books. Further, female consumers expect to pay significantly more than males for richly-enhanced digital textbooks.

Keywords: E-Book, Digital Information Product, Digital Textbook, Digital Book, Satisfaction, Adoption Likelihood, Price Perception, New Media, Interactivity

The International Journal of Technology, Knowledge and Society, Volume 6, Issue 3, pp.83-98. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.052MB).

Prof. Colleen P. Kirk

Doctoral Student, Lubin School of Business, Pace University, Croton on Hudson, NY, USA

Colleen P. Kirk holds a B.A. from Cornell University, a Master of International Management from the Thunderbird School of Global Management, an M.B.A. from Southern Methodist University, and an Advanced Certificate in French Studies from La Sorbonne in Paris. She is presently completing her Doctorate in Marketing and International Economics from Pace University in New York City, with a focus on the marketing and consumption of digital information. Colleen Kirk spent 13 years in the computer industry before joining academia, and she teaches in the School of Business and the Division of Math and Computer Science at Mercy College in Dobbs Ferry, NY. With additional research interests in entrepreneurship, Colleen Kirk has also published case studies in marketing. She is a member of the American Marketing Association and the Association for Consumer Research.


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