Should I Stay or Should I Run? Attitudes and Subjective Norms About Disaster Alarms

By Stephen Rice, David Trafimow, David Keller and Gayle Hunt.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Previous research has shown that there are two pathways that determine human behavior in general—the attitudinal pathway and the normative pathway. Attitudes are evaluations of behaviors, caused by beliefs about the consequences of behaviors, whereas subjective norms are people’s opinions about what most others who are important to them think they should do. Although these two pathways have been shown to determine human behavior in the social psychology literature, no research to date has determined if these two pathways also determine human behavior in regard to compliance with alarms in the workplace. As an initial step in this direction, we conduct three experiments that employ clustering analyses to support extending the attitude-subjective norm distinction to compliance with tornado warnings and fire alarms.

Keywords: Alarms, Warning Systems, Attitude Norms, Subjective Norms, Cluster Analysis

The International Journal of Technology, Knowledge and Society, Volume 6, Issue 1, pp.81-92. Article: Print (Spiral Bound). Article: Electronic (PDF File; 656.702KB).

Dr. Stephen Rice

Assistant Professor, Psychology, New Mexico State University, Las Cruces, NM, USA

Dr. David Trafimow

Professor, Psychology, New Mexico State University, Las Cruces, NM, USA

Dr. David Keller

Post-Doctoral Graduate, Psychology, New Mexico State University, Las Cruces, NM, USA

Gayle Hunt

New Mexico State University, NM, USA


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