Challenges in Developing or Attracting New Entrepreneurs to “Un-Glamorous” Communities: A Rescue Plan Based in Internal Economic Gardening

By Mark Allan Patton, H. Lois Patton and Heidi Dobish.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

For this proposal, a three-step program is being developed to help ensure that the WV Eastern Panhandle can capture and develop the young entrepreneurial gifts in the region to ensure optimum economic development for the region in the future. The three steps include:
1. Developing a valid instrument that will be able to find students in their early years of education so leaders in the region can single out those with potential at an early age and nurture their gift. There are similar instruments available which will be modified to find “clones” of successful entrepreneurs at a young age.
2. Adjusting university level educational offerings to better meet the needs of this professional group and improving the poor retention and boosting graduation rates currently experienced. Other issues involved in the university stage of a new entrepreneurship program would include the possible funding of a scholarship program specifically for the target audience, a mentoring-buddy system between entrepreneurship students and practicing or retired entrepreneurs and a re-scheduling of the traditional course timetable.
3. Establishing a student mentoring-encouragement system in conjunction with a community organization of professionals that will span the years of the potential entrepreneur’s educational experience and the first few years of their new business enterprise. As noted in the points above, research has shown that realistic involvement in the business community and personal ties to a caring entrepreneur is critical.

Keywords: Economic Gardening, Economic Development, Small Community Development, Attracting New Businesses, Entrepreneurship

The International Journal of Technology, Knowledge and Society, Volume 5, Issue 4, pp.1-12. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.184MB).

Dr. Mark Allan Patton

Associate Professor, Business, Shepherd University, Shepherdstown, WV, USA

Dr. Mark Patton is an Associate Professor of Business and has co-authored multiple books and research papers in sales, marketing, international business, general business, entrepreneurship and business education. He has worked in various corporate marketing-management positions across the globe, successfully helped launch two net companies in Australia that are still profitable, headed a marketing consulting organization in Australasia and managed a multi-million dollar educational service business in Singapore. Over the past twenty-three years Dr. Patton has been invloved in business activity, taught and researched in higher educational institutions in Australia, Malaysia, Singapore, Indonesia, China and the USA.

Dr. H. Lois Patton

MBA Coordinator, Graduate School, Shepherd University, Shepherdstown, WV, USA

Dr. H. Lois Patton serves as an Assistant Professor of Business at Shepherd University and is the Coordinator for their MBA. Lois came to Shepherd University from Indiana Wesleyan University where she was the director of the graduate business programs, managing a 2,000 student multi-site offering.

Dr. Heidi Dobish

Assistant Professor, Psychology, Shepherd University, Shepherdstown, WV, USA

Dr. Dobish earned her M.S. and Ph.D. degrees in Experimental (Social) Psychology from Tufts University in 1999 and 2004 respectively. She also has a B. S. degree in Business Administration from Northeastern University in Boston, MA. Dr. Dobish is a member of the Psychology Department where she was hired by Shepherd University in 2005. Her main research interests are in the area of emotion perception and stereotypes across the life span with an emphasis on people’s perceptions of older adults.


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