Emerging into the Digital Era: How Newspapers in China are Adapting Themselves to the New Media Environment

By Fangfang Gao.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study examined how traditional
newspapers in China have been making use of new
communication technologies, focusing on their efforts to
develop newspaper websites. Content analysis was used to
analyze the features enabled by new technologies on
newspaper websites in China, such as publishing journalists’
email addresses, posting stories from the print newspapers,
presenting news photos, providing breaking news, offering
news content for exclusive use online, providing news
archives and search engines for archived stories, using
videos/audio related with news stories, maintaining online
forums not attached to blogs, maintaining journalists’
blogs/readers’ blogs. Differences between websites of city
newspapers and national newspapers were investigated, too.
The study found that half of the newspaper websites in China
did not go beyond their printed newspapers to provide
additional information. Great attention has been paid to
enrich the visual presentations of the websites.
Interactivity with readers were realized to some extent
through the websites. It was also found that city newspaper
websites have focused more on interactivity, while national
newspapers have put more emphasis on providing information.
In conclusion, newspapers in China have begun to emerge into
the digital era. New communication technology helps them to
better reach the audience and enable the two-way
communication, which further influence the way how
information is being processed in mass communication.

Keywords: Newspaper, Website, Technology, China

The International Journal of Technology, Knowledge and Society, Volume 5, Issue 1, pp.43-54. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.248MB).

Fangfang Gao

PhD Student, College of Journalism and Mass Communications, University of Florida, Gainesville, Florida, USA

Fangfang Gao is a PhD student of Journalism and Mass Communications at University of Florida. Her research interests include online journalism, new media and technology, media effects and global communication.

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