A Cross-Media Response to the Web as an Outlet of Information: A Comparison of Traditional Media Websites

By Michelle Seelig.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The traditional media have moved at enormous speeds to present news and information online and have certainly changed the way information is presented to the reader. News and information on the Web is not up-to-date but up-to-the-minute. Readers are able to access news stories that have not been published on the printed page or aired on television or radio, yet they are on the Web. Geography is no longer an issue; readers’ have access to local news stories as well as news stories from around the world. While the most of these changes are inevitable, there are some in the industry that believe traditional media are repurposing content from their traditional counterpart more commonly referred to as shovelware; and others believe the convergence of media has lead to a homogeny of news and information. This research examines traditional media’s response to the web as an outlet of news and information to determine if online news today is generated from more than one news source. A content analysis of traditional media websites—newspaper, television, and radio—in the United States was conducted to explore convergence of news and information presented online.

Keywords: websites, online media, news media, online newspapers, web newspapers, traditional media, radio, television, and media websites

The International Journal of Technology, Knowledge and Society, Volume 3, Issue 3, pp.117-130. Article: Print (Spiral Bound). Article: Electronic (PDF File; 566.778KB).

Dr. Michelle Seelig

Assistant Professor, Visual Communication, University of Miami, Coral Gables, Fl, USA

Michelle Seelig received her Ph.D. in Mass Communication from Florida State University. Seelig teaches courses in photography, web design, advertising design, communication theory, and research methods. Her research interests include the convergence of new and traditional media in news organizations, the role of content producers in visual communication, as well as the impact of technology on pedagogy. She has written scholarly articles and has presented numerous papers at scholarly meetings in the areas of mass communication, visual communication, as well as communication and technolgy. She has taught at Florida State University and Temple University. Seelig also has professional experience in video production, photography, as well as desktop publishing, and web design. Dr. Seelig's current research projects include a cross media analysis of web sites response to the Web as an outlet of information, as well as a content analysis of the portayals of hispanics in mainstream vs. hispanic magazine advertising.


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