Evaluating Trust in Agent Mediated e-Commerce

By Vibha Gaur and Punam Bedi.

Published by The Technology Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Agents are being recommended as a next generation model for meeting the new needs of consumers as, it has been recognized that the existing techniques and approaches are insufficient for engineering complex and distributed systems. But success of agent mediated e-commerce system lies in the fact that how much trust users have, in the working of the Multi-agent system. To study multi-faceted nature of users’ trust, it has been decomposed into trust dimensions that have further been addressed in terms of trust factors. As trust is a subjective belief and there is a fair chance of hesitation in assessment of users’ trust; an Intuitionistic fuzzy set based method has been presented to evaluate and hence prioritize dimensions of users’ trust in MAS.

Keywords: Multi-agent System (MAS), Intuitionistic Fuzzy Sets (IFS), Trust Dimension, Trust Factor

The International Journal of Technology, Knowledge and Society, Volume 3, Issue 3, pp.65-74. Article: Print (Spiral Bound). Article: Electronic (PDF File; 722.854KB).

Vibha Gaur

Research Scholar, Department of Computer Science, University of Delhi, Delhi, Delhi, India

Ms. Vibha Gaur is research scholar in Department of Computer Science, University of Delhi, Delhi. She obtained Master of Computer Applications in 1997. Her research focus is Software Engineering, Trust, Software Quality, Multi-agent Systems, Intuitionistic Fuzzy Sets, Clustering.

Dr. Punam Bedi

Reader, Department of Computer Science, University of Delhi, Delhi, Delhi, India

Dr. Punam Bedi is head and reader in the Department of Computer Science, University of Delhi, Delhi. She received her M.Tech and, Ph.D. in Computer Science. Her research interests include Artificial Intelligence, Web Intelligence, Semantic Web, Intelligent Information Systems, Intelligent Software Engineering, Intelligent Agents, Intelligent User Interfaces, Fuzzy Logic, Genetic Algorithms, Knowledge Representation, Ontologies AI approaches to Software Engineering, Software Engineering and Data Mining, Software Reliability, Software Metrics, Requirement Engineering, Human Computer Interaction (HCI), Trust, Information Retrieval, Personalization. She has about 25 publications in reputed journals and conferences.

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