A Participant Observation Analysis of the "Once & Again" Internet Message Bulletin Boards

By Siddhartha Menon.

Published by The Technology Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This paper utilizes an ethnographic approach in order to analyze discourse among members of the Internet message bulletin boards dedicated to the ABC television program "Once & Again".

Keywords: Computer Mediated Communication, Ethnography, Participant Observation, "Once & Again", Internet Message Bulletin Boards, Community, Activism, Voice Theory

International Journal of Technology, Knowledge and Society, Volume 1, Issue 7, pp.55-72. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.146MB).

Siddhartha Menon

I am a fellow and doctoral candidate and fellow at Michigan State University's Program in Mass Media. My research interests are in virtual communities, ethnographic approaches to on-line discourse, international telecommunications policy and mass media issues among developing countries that are deregulating their communication sectors. I have published extensively in various publications and scholarly journals, and most recently in: Menon, S.S. (September 2000). Making a case for MMDS. Telecommunications, 34(9), 47-48.; Menon, S. (2001). The influence of US foreign DBS policy on Indian DBS TV: a case study of policy transfer. Telecommunications Policy, 25(8/9), 543-564; 'Journal of Development Communication', "The role of emerging wireless development technologies in the developing world". 14(1): 15-31; 'Government Information Quarterly', "India's convergence policy within its communication sector: A long road ahead", 21(3), p. 319-336.


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