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Internet Advertising and the Decline in Trust and Use of Traditional Advertising Media

By Thomas Kim Hixson.

Published by The International Journal of Technology, Knowledge and Society

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

Examines the use and trust of traditional advertising media after the introduction of the Internet as an advertising medium.

Keywords:	Internet, Advertising, Media use, Media credibility

International Journal of Technology, Knowledge and Society, Volume 1, Issue 7, pp.21-32. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.087MB).

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