Implications of an Interactive Aesthetic for French and UK e-commerce
An interactive comparison of the web design preferences of men and women in the UK and France.
||World Wide Web, Male Female Aesthetic, Design, Gender
International Journal of Technology, Knowledge and Society, Volume 2, Issue 1, pp.59-70.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.056MB).
Dr Rod Gunn is a statistician and former Director of the Glamorgan Business School. He lectures on Strategy and is involved in a number of large research projects. Rod has been involved in web based research and consultancy for some time. In addition he has acted as a consultant to WDA (Future Technologies Programme), Holiday Inn, British Airways, London Underground, a number of NHS Trusts, Bath University, SOAS, Southampton, Plymouth, Cardiff as well as many others. In addition he has acted as a consultant for a wide range of Small and Medium sized enterprises within Wales.
G A Moss is a Senior Research Fellow at Glamorgan University Business School and Visiting Professor at the Ecole Superieure de Gestion, Paris. Gloria combines a background in HR (having held senior positions at Courtaulds Acetate and Eurotunnel) with a unique understanding of the impact of nationality and gender on graphic, product and web design. Her related publications date back to 1995 (see weblog at http://designpsych.weblog.glam.ac.uk/) and clients have included M&S, BT, Bounty, Canon Cameras, Directski, Host Universal and Corporate Edge.
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