Investigating ICTs for Relationship Marketing targeting Alumni of the University of Johannesburg

By Zenia Barnard, Chris Rensleigh and Ilse Niemann.

Published by The Technology Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper focuses on how Relationship Marketing, targeting the Alumni of the University of Johannesburg, could be improved by the use of ICTs via Integrated Marketing Communication.

Keywords: ICTs, University, Alumni, Relationship Marketing, Integrated Marketing Communication

International Journal of Technology, Knowledge and Society, Volume 1, Issue 6, pp.103-114. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.314MB).


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