Ethical Dilemmas Faced by Multinational Corporations in Culturally Diverse Markets

By Sanjeev Phukan and Parikshit K. Basu.

Published by Journal of Technologies in Society

Format Price
Article: Print $US10.00
Published online: June 26, 2014 $US5.00

This paper analyzes the ethical challenges that multinational corporations (MNEs) face in the socio-cultural-legal context while operating in a cross-cultural business environment. Using detailed case study analyses of three large US-based MNEs with operations in Malaysia, we found that MNEs are likely to encounter a greater degree of difficulty in creating and implementing effective codes of conduct in a culturally diverse market. As far as corporate codes of conduct are concerned, one size does not appear to fit all for all markets. Codes need to address the social and cultural values and traditions of the region for to be effective.

Keywords: Globalization, IT Proliferation, Multinationals, Codes of Conduct, Ethics

Journal of Technologies in Society, Volume 10, Issue 1, July 2014, pp.19-41. Article: Print (Spiral Bound). Published online: June 26, 2014 (Article: Electronic (PDF File; 285.997KB)).

Dr. Sanjeev Phukan

Professor of Business Administration, Director of International Relations, Department of Business Administration, Bemidji State University, Minnesota State Colleges and Universities, Bemidji, MN, USA

Dr. Parikshit K. Basu

Sydney, New South Wales, Australia